Company

 

 

Ponasa is a Florida based real estate company which offers market benchmarked "for rent" and "for sale" units in Broward County, FL and Dade County, FL. Ponasa's units balance safety, cutting edge features and a positive atmosphere for all tenants and buyers. This balance creates a greater quality of life for our tenants and a higher return for our buyers. Ponasa operates providing an unmatched level of customer service and attention.

 

 

Market:

Ponasa targets two distinct customer segments. One market segment which it services is small businesses that are seeing a competitive business location in Southeast Florida. This segment is growing at a fast rate each year with thousands of prospective tenants. This segment is especially attractive since most of the local rental properties that are geared toward small businesses are in poor condition and mostly are not in strategic areas. The other segment is geared towards residential consumer who are looking for great value and quality of life in an area which is seeing a steady growth due to the positive immigration flow. Despite the downward real estate market condition we are experiencing, Southeast Florida is still considered an appealing market and it will see growth in the coming years.

 

 

Market Needs:

The residential segment needs a quiet safe atmosphere that fosters a quality living environment. This segment also needs the convenience of location and on-site amenities.The professional segment needs a working environment that separates it from the noisy, dirty inconvenience of average industrial areas.

 

 

Market Trends:

This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the complexes. Another important trend is adapting to higher density in smaller areas due to urban growth boundaries, etc. Ponasa is dedicated to following these trends while maintaining the level of comfortable livability that sets us apart from our competitors.

 

 

Strategy:

Ponasa will initially focus its efforts on buying and developing existing properties. Once the properties are purchased, each unit will be refurbished, state-of-the-art amenities will be installed, and safety measures will be implemented ensuring a cutting edge, safe environment. This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within the community. Future projects may include other options.

 

 

Pricing:

Ponasa's pricing will be lower than what the market currently is. We are competing with large firms who have similar complexes. Our prices will be more competitive with these larger firms while maintaining the high level of quality and expert management.

 

 

Market strategy pricing:

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